Amit Prakash never expected to find a higher calling in life working the front desk of Red Roof Inn with a disturbing view of prostituted people walking up and down Stockton Boulevard.
But I guess that’s how those higher-calling things work.
At 35 years old, Prakash is a second-generation hotelier and entrepreneur. He was raised in south Sacramento but spent years in Seattle, amassing a portfolio of nearly two dozen properties with his brother, Anish. Fortunately, they sold it all right before the recession. So, while others lost their shirts, the brothers moved back to Sacramento with money to invest.
They purchased residential properties, took on a trucking company and, of all things, snatched up a Motel 6 on Stockton Boulevard and Mack Road.
They had no idea what they were getting themselves into. The prostitution. The johns. The pimps. The drug dealing. The police calls.
“We didn’t anticipate just how big of a problem human trafficking really was,” Amit Prakash said, looking out the window of his motel, now renovated and rebranded as a Red Roof Inn. “When we opened up, quite frankly, we were really lost. We didn’t know how to tackle these issues.”