Story telling is an art. It is the power of words and images, used to provoke thought, feeling and conversation. That is why when the Boston based street wear brand Lis’n Up Clothing, reached out to me to collaborate, I couldn’t say no. Lis’n Up is known for its collaborations with artists and athletes, committing to donate 50% of its profits to different charities. In December, the CEO of the brand, Adam Khafif, reached out to me, interested in collaborating. During that time, I had recently been involved with Project Futures, an Australian based organization that works to combat sex trafficking. The Lis’n Up x Noor Tagouri collaboration would soon develop into a line called #TheNoorEffect, which would benefit the mission of Project Futures and the individuals they empower.