Wisconsin Attorney General Brad Schimel has a message for men who buy sex.
"This is a shameful, dirty secret that they hope to keep," he said, "… resulting in children that are being subjected to sex trafficking, adults being trapped in slavery.
"That's not a secret we intend to let them keep."
Schimel has been researching ways other communities hold the buyers of sex, also known as "johns," publicly accountable.
So-called "john-shaming" isn't a new concept. Cities have shamed for years, but to varying results. With the internet, it's a little easier now to put names and faces out there, like Dayton, Ohio's lists of names, or Minneapolis' mugshots. Communities are making already public records a little easier to find, and shifting the focus from the women to the men they say create the demand.