The Sturgis motorcycle rally brings thousands to the state every year. A non-profit organization that provides support services to victims of human trafficking has expanded.
In the last couple of months, Call to Freedom has helped nearly 20 individuals navigate from a life of exploitation to self-efficiency.
And the expansion stems from one woman's experience at Sturgis.
"I walked up to this young lady and I said hi my name is Becky and she said hi my name is Marissa,” says Executive Director of Call of Freedom, Becky Rasmussen.
It began with a simple conversation.
"She kept saying to me, you have no idea what kind of day I've had, you have no idea what kind of day I've had, and then Marissa was gone,” adds Rasmussen.
During an outreach event at Sturgis last year, Rasmussen met a sex trafficking victim for the first time in her life.