A group of community leaders unveiled plans Tuesday to discourage sex trafficking at next year's Super Bowl in Minneapolis.
From billboards spreading educational campaigns to enhanced statewide law enforcement stings, the anti-trafficking committee outlined new efforts to take place before, during and after the Feb. 4 game.
The 40-member group, led by Hennepin and Ramsey counties along with the Women's Foundation of Minnesota, has quietly met for the past nine months to map out strategies to crack down on sex trafficking across the state.
"We have zero tolerance," said Terry Williams of the Women's Foundation. "We're excited the Super Bowl is coming here so we can highlight our community and the work we're doing here."